Kia’s cee’d topped the Auto Express Driver Power survey on its debut
performance in the all-important motorist’s favourite indicator.
Ranked the highest C-segment model in the survey, cee’d jumped straight into the top ten and is ranked as the 6th best model overall whilst its closest rival, the Volkswagen Golf, is way below in 22nd place.
“The fact that the Kia cee’d beat the Volkswagen Golf is one of the most significant results in Driver Power’s history,” said David Johns, Editor-in-Chief of Auto Express, on announcing the Kia cee’d placing in the independent Driver Power survey.
The cee’d result is underlined by an improved performance in the manufacturer’s ranking which sees Kia ranked as 12th overall this year, a jump of two places on last year’s result.
David Johns added: “Kia’s class-topping result in Driver Power is proof of how far its cars have come in terms of quality and reliability, as well as image.”
The independent annual Driver Power survey was carried out by Auto Express, in conjunction with the Daily Telegraph, and measured the views of over 21,400 new car drivers across the UK. The cars they drive are scrutinised and scored on their performance in a number of key areas, including practicality, build quality, reliability, and running costs.
The Kia dealer network was also under scrutiny and, amongst others, was measured on helpfulness and attitude, standard of workmanship and value for money.